Christophe Guinet, Monsieur Plant, was born in Paris and grew up between town and country, always keeping in touch with nature. As a teenager, he developed a passion for plants, especially the cultivation of orchids: attracted by their exacting needs and rewarded by the beauty and delicacy of their flowers. Later tastes evolve to urban cultures: skate, art and especially street art and fashion.
Eager to get more involved in creation, he gathered a team of creative talents to set up the 'Seize' project. Graphic design, art, marketing & communication were now part of his daily life.