CoupleOf, the Israeli based shoe brand, continues it's dialog with different art disciplines. This season, next to the brands shoe collection, you can find real size paper works by Nadav Bignitz, Architect and part of art group 'Team Et Cetera'. Nadav created his Pop-Up version, paper folds opening into the CoupleOf 'Lily' laced shoe (collection 2011). The technique of creating a paper Pop-Up is the opposite of traditional leather shoemaking. The flat paper is engineered in a complex pattern, becoming a surprising Pop-Up 3 dimensional shoe.
In the series three graphics; one is a typical school notebook, the second is an architectural plan, and the third is the desirable red shoe on the familiar Israeli sesame floor.