‘Cinderella’, a new luxury plus-size heel capsule collection aims to disrupt traditional footwear industry.

Cinderella, a designer collection of statement evening footwear which clashes boundaries between gender and manufacturing stereotypes.

Cinderella, a designer collection of statement evening footwear which clashes boundaries between gender and manufacturing stereotypes.

Fascinated with the magic transformation of Cinderella along with lack of such articles on the market, led Czech designer and entrepreneur Karin Onderková to rethink shoes regardless of gender to audiences who are seeking an aesthetic, traditionally seen as feminine. A gender-bending alternative which currently offers shoes that span sizes from 36 to 44, Shoedaism embraces cutting edge designer aesthetic as well as LGBTQ+ needs in its DNA.

A marriage between design and craft long nurtured with an uncompromising eye for detail, every pair is manufactured with utmost care. High-quality uppers are poised on cutting edge custom-made sculptural heels resulting in a capsule collection of high-end luxury evening shoes. A message of methamorphosis to the real self is conveyed by the metallic surface of heels in three different colour finishes. Reflection on identity is caught in the fluid shape of mirror heels.

A capsule collection of seven shoe models on heels ranging from 1 to 5 inches and 3 color combinations of each model offer wide variety of choices for women and men regardless of their biological origin. The heels were fabricated from a high-performance co-polymer ABS that is provided with a coating achieved by galvanization. The shoes are hand-made from high-quality kidskin leather that comes in a plain, metallic or velur finish.

The products of Shoedaism are hand-made in Bulgarian and Italian traditional family held footwear factories and currently they are available on-line at www.shoedaism.shop and at Deelive design store and SmetanaQ Showroom in Czech Republic.