Inge Helena Rietjens is known for her daring, stylish and playful signature, manufactured in high quality materials and craftsmanship. Currently she solely designs a yearly limited edition boot.
She started out as a completely autodidact (self-taught) shoe designer in 2004 by launching the Helena Angelique collection in a collaboration with tattoo artist Angelique Houtkamp, followed by her own Helena d’Amsterdam collection in 2009. She co-developed and taught at the masterclass shoe design for FIA (Fashion Institute Arnhem).
Her designs have been sold worldwide and featured in various museums and exhibitions at the Kunsthal Rotterdam, Dutch Leather and Shoe Museum Waalwijk, Fashionmuseum in Hasselt, Spielzeug Welten Museum in Basel and Museum Auberlehaus in Trossingen.